MP Creative is the freelance identity of West Midlands - based graphic & web designer Michael Padua.
National Express West Midlands
National Express West Midlands is a bus operator in the West Midlands. It is a subsidiary of the National Express Group.
Route marketing is all about promoting the frequent bus route, grow awareness of the route and drive an increase in revenue.
Route branding uses a variety of colours to different routes to make it easier to see buses operating on a particular route.
As you can see from the marketing material. Creative messages are very route focused, informative and visually stimulating the marketing material.
It is also promoting two vouchers (discounted adult and family daysavers) to try the route service as well.